NBCUniversal . Peacock . Premier League
Get Stuck In
The Premier League on Peacock
My role: Design Director
Football isn’t just a sport—it’s a world of passion, rivalry, and identity. And in the U.S., Premier League fans don’t inherit their teams—they choose them. That insight became the heart of Get Stuck In, a vibrant, culture-first campaign designed to invite new audiences into the Premier League experience on Peacock.
Our challenge? Transform a traditionally transactional relationship into something deeper, making the PL fandom feel more accessible to casual viewers. Rather than simply telling people to choose a team, we created an evolution—an immersive invitation to get stuck in.
This was one of the first creative campaigns to live under Peacock’s new brand direction, intertwining its bold, playful aesthetic with the energy of Premier League fandom. The design system was dynamic yet structured, bringing together cultural touchpoints and the electric, authentic emotions of the fans.
From broadcast commercials, digital, social and a large number of Out-Of-Home advertisements to behind-the-scenes storytelling, Get Stuck In delivered a fresh, inviting perspective on the Premier League—one that celebrate fans and the football culture.
Erik Friedman, Chris Monaco, Eric Beard, Ehsan Abbasi, Stephanie Falaschetti, Ariana Eng, Sebastian Podesta, Steven Soto, Atanas Djibirov, Kevin Marshall, Janice Garcia, Marcus Holt, Jason Kaleko, Adam Koon, Zaid Alasadi, Julie Ruiz, Patric Merman, Arjan Chhatwal, Bradtna Lou, Connie Chung, Dominique Vitali, Marcello Hernandez
Erik Friedman, Chris Monaco, Eric Beard, Ehsan Abbasi, Stephanie Falaschetti, Ariana Eng, Sebastian Podesta, Steven Soto, Atanas Djibirov, Kevin Marshall, Janice Garcia, Marcus Holt, Jason Kaleko, Adam Koon, Zaid Alasadi, Julie Ruiz, Patric Merman, Arjan Chhatwal, Bradtna Lou, Connie Chung, Dominique Vitali, Marcello Hernandez