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Porsche
Virtual Production Process for Photoreal Car Commercials
My role: Creative Concept Developer . 3D Artist . Art Director . Print Layout Designer
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Fascinated by photogrammetry, I wondered how much can one save using this technology on a car commercial production without sacrificing quality, or simply put, how to make a virtual car commercial?
• Determine the desired location.
• A small team scouts and scans the environment
• Recreate the location in 3D
• Create and direct the spot virtually
Traditional method
50 people, 35 days, $560K
Virtual method
10 people, 48 days, $375K
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My role: Art Director . 3D Artist . Animator . Graphic Design
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