Virtual Production Process for Photoreal Car Commercials
My role: Creative Concept Developer . 3D Artist . Art Director . Print Layout Designer
Fascinated by photogrammetry, I wondered how much can one save using this technology on a car commercial production without sacrificing quality, or simply put, how to make a virtual car commercial?
• Determine the desired location.
• A small team scouts and scans the environment
• Recreate the location in 3D
• Create and direct the spot virtually