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NBA2K . Atlanta Hawks

Forever 404 Mixed Reality Aerial Spot & NFT Tickets

My role: Creative Director . Cinematographer . Director . 3D Animator . VFX Artist . Editor

Order x Soaring Cinema x Dragon Army x Atlanta Hawks - Forever 404 - NBA 3D CGI Teaser
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We set out to create a visually captivating :30s mixed reality Aerial POV video, celebrating #Forever404, showcasing the resurrection of Spirit, the Hawk, from a billboard near 14th St, along 85-South in Atlanta, Georgia. The video portrays the HAWKS sign seamlessly transforming into a dynamic and imposing CGI bird. As the camera tracks the animated bird, it soars through the city, providing stunning aerial views of the Atlanta skyline. The bird gracefully passes through a prominent 404 sign within the cityscape before concluding its flight at State Farm Arena. The video culminates with the bird landing on the arena's roof, captivating the audience watching the entire spot on the jumbotron.

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For the second phase of this project, NBA2K and the Atlanta Hawks have collaborated to offer NFT tickets to their fans. As part of this collaboration, they need a modular motion design that builds upon the initial #forever404 concept and includes different types of tickets. I have compiled a video showcasing all the base designs together.

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