SAIA LTL FREIGHT

DRIVING BUSINESS

TV Commercial, Print

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Saia wanted to make bold moves in their category and launched a campaign that spanned broadcast, print and digital. We set out to imagine their 40 ton trucks in the most beautiful way while sharing the microcosm of their innovative and logistic rich world. Together we captured not only beautiful hero assets but also a library of killer content.

  • Footage for :30 TV Spot

  • Aerial imaging stills and video capture

  • Medium Format Photography for Print and Social

  • Retouch and Composite

MAIN OBJECTIVE

  • :30 second TV commercial

  • 70+ select medium format photos

  • Additional single-shot action clips

  • Additional aerial and insert car road shots

EPK PRODUCTION PROCESS

  • AICP standard estimate

  • Log line, synopsis, director's statement

  • Mood board, visual style, story board

  • Shot list, call sheet

  • Shooting plan

  • Pre-viz, 3D simulation, HDRI lighting

  • Shoot, aerial and medium format imaging

  • Edit, retouch, composite, FX, animation, color, final output package

  • Collateral, additional content, BTS

  • submission

MY ROLE

.Art Director .Director of Photography 

.3D Generalist .CGI Artist

VIDEO SPOT

PHOTOGRAPHY

CREATIVE R+D PROCESS

  • Physically-Based Rendering, High Dynamic Range Imaging Simulation for the Hero Truck

  • RED S35 Sensor, Zenmuse MFT Sensor

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Basic Area Dome Light

2 x Kino Flo 8ft Key Sides, No Fill, Studio

Natural HDRI Sky Light, Real Environment PBR 

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ELECTRONIC PRESS KIT

CGI CONTENT

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TEAM

ORDER x D6 x SAIA

Exec VP
VP Marketing
Marketing Op Mgr.
Corp. Communication
Graphic Artist
Brand Manager

​President
Creative Director
SVP Group Acct. Dir.
Account Director
Exec. Producer
Sr. Copywriter
Graphic Designer
Account Manager

​Director, CD, Drone Pilot
DoP, AD, Photographer
Producer
UPM
Prod Consultant
PA
PA
PA
PA
Location Manager
1st AC
2nd AC

Ray Ramu
Brian Stupps
Ginger MeElhannon
Jeannie Jump
Maritza Barrios
Mona Gore

​Jason Rockman
Thom Henkel
Margaret Parham Loyd
Jeanna Welday
Sheryl Jesssing
Alyson Kate Long
Natalie Heishman
Cade Young

Matt Blackburn
Ehsan Abbasi
Stephen Ostrander
Lisa Drake
Jerry Pece
Charlie Fehrenbacher
Brett Packard
Maury Alvardo
Jason Gorman
Rick Drake
Marq Castagna
Geoffery Sykes

DIT
VTR
Drone Operator
Motorcrane Driver
Boom Tech
Gimbal Tech
Script Supervisor
Audio Mixer
Gaffer
BB Electric
Key Grip
BB Grip
Swing
Prop Master
Makeup
Wardrobe Stylist
Craft Service
Caterer
MoHo#1 Driver
MoHo#2 Driver
Water Truck
SAIA Truck
SAIA Forklift

Cast Employee #1
Cast Employee #2
Cast Employee #3
Cast Employee #4

Kyle Hoekstra
Louis Cooper
Ron Lee
Robert Streeper
Shriy Wimalasekera
Neil Maciejewski
Mercedes Orozco
Ron Hyatt
Chris Andrus
James Allen
David Lichtenberg
Kenny Rogers
Stephen Brou
Kylie Sigurdson
Leah Christiansen
Jaime Lason
Lauren Leshansky
Nanci Kirk
Mike Hiatt
Rick Drake
Nathan Dunham
Curtis Garner
Jake Williams

Scott Winter
Edwin Borgues
Quen Meadows
Kristina Dow