It's Not a Race
HIIT-TR Worldwide Campaign
My role: Director of Photography . Production and Post Production Artist . Art Director . 3D Artist . Editor
Introducing the worldwide commercial campaign for Reebok HIIT-TR shoes—a revolutionary fitness footwear designed for high-intensity interval training. This comprehensive campaign showcases dynamic content, including a captivating broadcast spot, a striking photoshoot, engaging loopable videos and cinemagraphs, immersive launch zone 3D designs, and the involvement of a celebrity HIIT workout trainer. With meticulous planning, execution, and delivery of a wide range of assets and content, we successfully depict the intensity and innovation of Reebok HIIT-TR shoes, redefining the world of fitness training and empowering athletes and enthusiasts to elevate their workouts and unleash their potential.