Tarkett
Collections Infinies
Experiential Campaign
My role: Creative Lead . Art Director . Director of Photography . Concept Development . Video Production and CGI Post Production Lead
This is Collections Infinies: the ultimate disruptive design experience. This unique breakthrough in custom printed luxury vinyl flooring breathes new life into the design process through co-creation. This integrated campaign unveiled how folks from the A&D community can now collaborate with design titans Stefan Sagmeister, Suzanne Tick, Georgie Stout, Krista Ninivaggi, and D.B. Kim. The experience provided a preview of the product, the process and the inspiring possibilities of what’s possible when influential design minds meld.
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Snapchat geofilters, Facebook canvas
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Teaser, designers, product launch, case study videos
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3D visualization fly-through animations
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Portrait, still life, product photography
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Google cardboard VR experience
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Poster, media kit, product book print design
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Concept/inspiration proximity based sound design
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Original score music compose
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Web assets for interactive tools
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Over 84 Million Total Media Impressions
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598,855 Facebook Canvas Impressions and 137,326 Unique Facebook Users
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4,694 Video Views and 1,116 Snapchat Geofilter Views in 3 days at NeoCon
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47 Secured Media Opportunities
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Winning The 2016 Best in Show NeoCon Award along with 11 other Gold and Silver
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Getting Published about on major Art and Design journals and Magazines such as Azur, Contract Disruptive Designs, Interior Design, Design: Retail, Floor Trends, Hospitality Design, FM Link, Floor Focus, Architect, Building Operating Management, Architizer, Architectural Products, AP Product Wire, FCM and The Huffington Post
The Home Depot . YellaWood
Backyard Better
Experiential Campaign
My role: Art Director . Cinematographer . Concept Development . Content Creator and Post Production Artist
By partnering DIYers and YellaWood we were able to mobilize the fight against boring backyards. We created a series of :15 second films that illustrated how simple life hacks could prevent foibles from harshing one’s mellow. These film shorts drove folks to downloadable plans complete with step-by-step instructions and material checklists enabling DIYers of all skill levels to take these projects head-on.
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DIY hack videos for web and social media
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Slice of life demo videos
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Product build, accurate CAD 3D and physical models
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Cinemagraphs, loopable content
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VFX composite for live action and CGI integration
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Promotional teasers for the campaign
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Micro website
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Process, case study and sizzle reel videos
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Over 5 Million Impressions reached within the first month on Facebook and Instagram
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All-Time Most Viewed YellaWood video on YouTube with 1,079,563 views per video
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Top 3 Most Popular YellaWood videos, all 3 spots taken by Backyard Better campaign
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40 Animated and Live Action Videos with 14 Story Lines, Delivering 10x the assets originally asked for by our client
Newell
Calphalon Your Set
Experiential Campaign
My role: Art Director . Concept Development . Content Creator . UI Graphic Designer
