Tarkett
Collections Infinies
Experiential Campaign
My role: Creative Lead . Art Director . Director of Photography . Concept Development . Video Production and CGI Post Production Lead
Collections Infinies redefined how luxury flooring is conceived by turning the design process into a shared spatial experience. This integrated campaign introduced a new model of co creation, inviting the A and D community to collaborate directly with leading voices including Stefan Sagmeister, Suzanne Tick, Georgie Stout, Krista Ninivaggi, and D.B. Kim. Through immersive environments, VR, film, sound, and interactive media, the experience revealed not just a product, but a new creative framework where material, authorship, and space converge.
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Snapchat geofilters, Facebook canvas
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Teaser, designers, product launch, case study videos
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3D visualization fly-through animations
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Portrait, still life, product photography
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Google cardboard VR experience
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Poster, media kit, product book print design
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Concept/inspiration proximity based sound design
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Original score music compose
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Web assets for interactive tools
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Over 84 Million Total Media Impressions
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598,855 Facebook Canvas Impressions and 137,326 Unique Facebook Users
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4,694 Video Views and 1,116 Snapchat Geofilter Views in 3 days at NeoCon
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47 Secured Media Opportunities
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Winning The 2016 Best in Show NeoCon Award along with 11 other Gold and Silver
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Getting Published about on major Art and Design journals and Magazines such as Azur, Contract Disruptive Designs, Interior Design, Design: Retail, Floor Trends, Hospitality Design, FM Link, Floor Focus, Architect, Building Operating Management, Architizer, Architectural Products, AP Product Wire, FCM and The Huffington Post
//Confidential
Experiential
Concept Development
My role: Creative Director . Concept Development . Content Creator . Pitch Designer & Writer
AV Series
Video production plan
Experiential
Aerospace Industry Event
True experiential design begins by deconstructing an icon.
For this confidential aerospace concept, we studied the turbine itself. The rhythm of the blades. The scale. The physics of flight.
Those principles became architecture. A machine, translated into a walk through environment.
The Home Depot . YellaWood
Backyard Better
Experiential Campaign
My role: Art Director . Cinematographer . Concept Development . Content Creator and Post Production Artist
We partnered with YellaWood to reframe the backyard as a place of intention, not afterthought. A series of short films translated practical DIY builds into clear, approachable interventions, each driving audiences to detailed plans with step by step guidance and material specifications. The campaign transformed inspiration into action, empowering people to design and build with confidence.
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DIY hack videos for web and social media
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Slice of life demo videos
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Product build, accurate CAD 3D and physical models
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Cinemagraphs, loopable content
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VFX composite for live action and CGI integration
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Promotional teasers for the campaign
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Micro website
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Process, case study and sizzle reel videos
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Over 5 Million Impressions reached within the first month on Facebook and Instagram
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All-Time Most Viewed YellaWood video on YouTube with 1,079,563 views per video
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Top 3 Most Popular YellaWood videos, all 3 spots taken by Backyard Better campaign
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40 Animated and Live Action Videos with 14 Story Lines, Delivering 10x the assets originally asked for by our client
Newell
Calphalon Your Set
Experiential Campaign
My role: Art Director . Concept Development . Content Creator . UI Graphic Designer
