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Tarkett

Collections Infinies
Experiential Campaign

My role: Creative Lead . Art Director . Director of Photography . Concept Development . Video Production and CGI Post Production Lead

Tarkett - Collections Infinies - Experiential Campaign Case Study
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This is Collections Infinies: the ultimate disruptive design experience. This unique breakthrough in custom printed luxury vinyl flooring breathes new life into the design process through co-creation. This integrated campaign unveiled how folks from the A&D community can now collaborate with design titans Stefan Sagmeister, Suzanne Tick, Georgie Stout, Krista Ninivaggi, and D.B. Kim. The experience provided a preview of the product, the process and the inspiring possibilities of what’s possible when influential design minds meld.

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  • Snapchat geofilters, Facebook canvas

  • Teaser, designers, product launch, case study videos

  • 3D visualization fly-through animations

  • Portrait, still life, product photography

  • Google cardboard VR experience

  • Poster, media kit, product book print design

  • Concept/inspiration proximity based sound design

  • Original score music compose

  • Web assets for interactive tools

Tarkett - Collections Infinies - Experiential Campaign Product Video
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  • ​​​Over 84 Million Total Media Impressions

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  • 598,855 Facebook Canvas Impressions and 137,326 Unique Facebook Users

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  • 4,694 Video Views and 1,116 Snapchat Geofilter Views in 3 days at NeoCon

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  • 47 Secured Media Opportunities

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  • Winning The 2016 Best in Show NeoCon Award along with 11 other Gold and Silver

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  • Getting Published about on major Art and Design journals and Magazines such as Azur, Contract Disruptive Designs, Interior Design, Design: Retail, Floor Trends, Hospitality Design, FM Link, Floor Focus, Architect, Building Operating Management, Architizer, Architectural Products, AP Product Wire, FCM and The Huffington Post

The Home Depot . YellaWood

Backyard Better
Experiential Campaign

My role: Art Director . Cinematographer . Concept Development . Content Creator and Post Production Artist

The Home Depot and YellaWood - Experiential Campaign Case Study
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By partnering DIYers and YellaWood we were able to mobilize the fight against boring backyards. We created a series of :15 second films that illustrated how simple life hacks could prevent foibles from harshing one’s mellow. These film shorts drove folks to downloadable plans complete with step-by-step instructions and material checklists enabling DIYers of all skill levels to take these projects head-on.

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  • DIY hack videos for web and social media​​​

  • Slice of life demo videos​

  • Product build, accurate CAD 3D and physical models

  • Cinemagraphs, loopable content

  • VFX composite for live action and CGI integration

  • Promotional teasers for the campaign

  • Micro website

  • Process, case study and sizzle reel videos

  • ​​​Over 5 Million Impressions reached within the first month on Facebook and Instagram

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  • All-Time Most Viewed YellaWood video on YouTube with 1,079,563 views per video

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  • Top 3 Most Popular YellaWood videos, all 3 spots taken by Backyard Better campaign

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  • 40 Animated and Live Action Videos with 14 Story Lines, Delivering 10x the assets originally asked for by our client

Newell

Calphalon Your Set
Experiential Campaign

My role: Art Director . Concept Development . Content Creator . UI Graphic Designer

Newell Calphalon - Experiential Campaign Case Study
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