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NBCUniversal . Peacock . EA Sports FC

Ultimate Fan
Sweepstakes 

My role: Design Director

As part of our collaboration with EA Sports on FC 2025, we designed the Peacock x EA Sports FC Kit Collection—custom Home, Away, and Goalkeeper kits—along with immersive in-game LED boards that brought Peacock’s energy straight to the pitch.

Beyond the game, we launched a full promotional campaign spanning web, digital, social, and AV, amplifying the connection between football culture and fandom. A celebration of passion, competition, and the ultimate fan experience.

Erik Friedman, Chris Monaco, Eric Beard, Ehsan Abbasi, Ariana Eng, Atanas Djibirov, Kevin Marshall, Janice Garcia, Marcus Holt, Jason Kaleko, Zaid Alasadi, Arjan Chhatwal, Bradtna Lou, Connie Chung, Dominique Vitali

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